Have a look at the following videos, a fascinating example of why there is more to Hip Hop and Rap than "thug life" and the image in pouplar media.
Some of the artists that write it really have lyrical skills...
The most important video to watch is "rapping deconstructed". Watch it and be prepared to say how rapping has evolved from its origins.
Then optionally watch "Why Eminem is the best lyricist of all times" (it really starts at 3'00), I have put a video with lyrics of "Lose yourself" so you can observe it too.
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